The W Agency (The White Agency Estate Agents)
The White Agency Estate Agents – more commonly know as the [w] Agency – quickly shook up the industry, becoming the largest independent real estate agency within 12 months in Mosman on the North Shore of Sydney, Australia’s wealthiest suburb, from 2005-2007.
An innovative, and young brand, the fresh appeal of the company was in part because of the embracing of technology and the youthfulness of the team.
Some of the digital magazines, themselves an innovative concept at the time, can be viewed via Issuu.
We de-invested from the W Agency in 2008.
A new challenge for The Bastille Trust team but no strangers to embracing shifts and changes in society, Rocket sought to not only embrace but set foundations in the burgeoning smartphone and tablet market.
Based on the Google Android platform, the range of options included:
- Pocket Rockets (smartphone)
- Rocket Launchpads (tablets)
- Rocket Laptop (notebook PC)
- Rocket Block (mp3 player)
- Rocket Pack (a combination of the above)
Taking a leap from the book of companies such as Gateway and HP, Rocket Technology, which also included laptop computers, sought to simplify not only the product choice, but the delivery and warranty methods.
The concept was innovational and spirited for which many aspects have flowed through to other areas of The Bastille Trust’ ventures.
While on the outside being involved in the production and supply of 24ct cosmetics may seem out of sync, it was actually a natural spin-off from Concierge – our product placement brand.
Selling properties throughout the world, we were taking a logical next step with product placement with producing our own products. In this case, cosmetics.
In 2010, having trialed the concept from Australia, the business became the first to be founded from our Singaporean base.
Having lined up not just property industry contacts, we worked for a couple of years setting up luxury outlets in London, Singapore, Sydney and Melbourne before running into sufficient regulatory barriers relating to product testing that the business was left on the shelf.